Search engine optimization isn't rocket science, and that's a fact, and you know there are many people that learned SEO on their own and got their sites ranked high in the search engines. Let's face it, there are too many people who do not have the desire to put in long hours of work. Whether or not you approach this method, it really is a matter of making up your mind and then getting to work. There are right and not so right ways to approach SEO, and you want to do things the best way because that is business insurance. We can get you going with some basic knowledge, but there is a lot more to find out.
You cannot have Flash on your site, or should not, if you want to rank very highly as it is a definite no-no. You will have enough of a challenge getting your site ranked without having Flash, and having it will make it all the more difficult. The problem is the spiders will get stopped dead in their tracks due to the Flash code, so just avoid it altogether. If you really do want to use Flash, then have an alternative HTML page as well. The search engine spiders are smart, they not only index the text on your pages, but also in your images. We can offer some direction about this, but you can learn a few things that go beyond it. What you will do is simply place your keywords in the alt tag of the image. So if you're taking advantage of it, you're obviously going to get something more out of your SEO. Avoid repeating the same word or phrase many times in the same tag as it will not help.
Your efforts with SEO will be made a little easier when you choose a domain name which has your primary keyword phrase as part of the name. Search engines give a lot of emphasis to domain names that have the main keywords in them. If you pay attention, you will see variations on this theme such as file names for individual names containing keywords. If you buy good ebooks or a course on SEO, then you will see a lot more about that discussed in them. If you can afford to outsource your SEO tasks, then that is fine and you can go for it. On top of that, the search engines keep changing the way they rank sites. Those are just a few things you have to deal with even though it is not hard. You have to figure out the value of your time per hour, and then see if it is worth it for you. We have given you several important tips you can use to build a solid foundation on.
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