There is no reason to outsource any SEO work if you have the willingness to learn it and keep applying until you are where you want to be. Maybe some people avoid it because it is not instant traffic or money, or perhaps it is all the work required. But if you are going to do it, then you cannot do it half way, you have to go all the way otherwise you waste time. SEO requires a deep commitment from anyone who does it, and if that describes you then great. We want to start right from the beginning with this, and then you have to take over from there.
Contrary to popular belief, you don't have to spend gobs of money paying someone to rank your site for your targeted keyword. Of course this is something you are more than capable of doing. Don't fall for the scams where you're promised the top rank in the search engines for a price because nobody can guarantee you top rankings, it's just not possible. What typically happens with those who are new is they have more time than money, but it is in your best interest to do it yourself so you learn. You'll achieve much better results by investing your time effectively.
When you're building backlinks to your website, make sure you're getting them from authority sites as well. Pay attention to how you backlink and where they come from because if they are too poor in quality you can get penalized. So of course there are other sources besides authority sites such as relevant blogs and sites that are not really authority in nature. But you have to do the off-page part if you want to get anywhere, and that is getting backlinks.
One part of your off-page SEO efforts includes using social media sites for backlinks. Of course those sites are huge with PR and that is something you want to have. You will not have to pay a lot of money if you wanted to find people to add your links to their profiles, etc. Another important benefit from social media is you should target your niche so you can gain good traffic potential. When it comes to effective SEO, you have to know the very foundations about it. The approach is simple in that you learn what to do, and then you take the right action to get it done. Do be careful any time you read something that says you can get to the top in less than a week. You will get your feedback soon enough, and do continue to learn the nuances of SEO.
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