Monday, May 18, 2015

SEO Agency Virginia

Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. However, if you are a beginner, things can get quite confusing which especially happens when you're not focusing on the basics. If you don't set the foundation right, then how do you expect to have long term results? A solid grasp of the basic information on a number of things is critical. Let's talk about some very basic SEO principles that are mandatory stuff to get started on the right foot.

Understand the difference between on-page and off-page optimization. You should know the importance of these two elements and the role they play in your overall SEO success. The reason you must learn about this is because this is what SEO is all about. Basically what this all comes down to is following what the search engines, like Google, want in order to rank. And all of this will only happen when you practice both on-page and off-page SEO perfectly. If you have graphics on your site, then you want to learn how to optimize them for search engines. This is why you shouldn't ignore the importance of optimizing the images on your page. What you will do is simply place your keywords in the alt tag of the image. Everything has to be relevant on each page, so your alt tag keyword or phrase must of course stick to that, too. You are getting scored according to criteria, and one such criterion is how relevant your pages are.

When you're selecting a domain name, make sure your keyword is in it - and it doesn't matter what topic your website is about, you should ensure that the domain is keyword rich. There have been changes in that scoring lately, but you will still earn extra weighted points when you do that. Having single page URLs containing some or all of the keywords it is optimized for is a good idea, too. Whatever it is, don't ignore the power of having your keyword somewhere in the domain because it is that important for your long term success. If you want to get good at SEO, then you need to get used to two things: repetitive work and constant changes. SEO requires that you do not let your feet fall asleep due to the way it can change. It is usually the backlinking that kills people which is why they hire it out. You have to figure out the value of your time per hour, and then see if it is worth it for you. What you now have to do is keep learning and expanding your knowledge base.

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