When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. Ever since the late 90s when Google first happened on the web, people have been using all kinds of methods to rank highly and generate targeted traffic. Ever since the latest Panda series of updates, things have definitely changed at Google in many ways. The best approach if you are relatively new to it all is to really get the basics down cold. So if you are new and raring to go, then have a seat and enjoy the following discussion.
Understand the difference between on-page and off-page optimization. You will need to learn how to implement optimization for both situations. Knowing how to balance both of these factors is necessary because that's how you'll ultimately make an impact on the search engines. The way you will proceed and know what to do is based on the current state of what is required by the engines. If you want to get the best results, then you will learn what is necessary for both of them and do both of them for your site.
If you are new, then resign yourself to the fact that sometimes you will commit errors with whatever, and just do not let it bother you. What's more important is how you're learning from them, but if you keep repeating the same mistakes over and over again then it's pretty obvious that your progress will be halted.
If you find a pattern in what you are doing, and it is the wrong thing, then just stop and even consider hiring somebody who knows what is going on. Another point is that you need to make sure you learn the real nuts and bolts of SEO from a qualified teacher with credibility.
If you are serious about business, then we will suggest you steer clear of anything considered to be blackhat as it concerns SEO, or anything. If you want to learn about it, you can, but you really need to take care about the whole proposition.
Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it. SEO is another area in which the knowledge builds on itself, and that means the basics are very important. But if you decide to overlook that point, then your results will not be very good. Getting to the top of the first page will require some time and of course work, so be prepared for that. You will get your feedback soon enough, and do continue to learn the nuances of SEO.
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